Where Whimsy Meets the Gothic: Meet Yubin Lee

Yubin Lee is a designer and illustrator based in New York City, specializing in digital marketing design, visual branding, and illustration. A graduate of the School of Visual Arts with a degree in Illustration, she brings a distinct narrative flair to her design work, blending gothic and fantastical influences with a playful, whimsical twist. Her visual language draws heavily from her early memories of Gothic architecture while living in Europe, combined with inspirations from artists like Erté, Daniel Egneus, and Eiko Ishioka. We asked Yubin about her art, creative process, and inspirations.