Exhibition Dates:
25 - 28 September, 2025

Location:
Saatchi Gallery
Duke of York HQ
King’s Road
London, UK

*The WOWOW Gallery, Arulla 2025, Metamorphosis 100*

Britain is fast becoming a global hub for AI and digital art — the clear message of Digitalism, an extensive showcase at British Art Fair, held 25–28 September 2025 at Saatchi Gallery, London.

The project was founded by prominent academic and interdisciplinary artist Rebekah Tolley, in collaboration with Will Ramsay, CEO of British Art Fair and a passionate collector of digital art. In recent weeks, previews and highlights for Digitalism 2025 have attracted over 87 million views on Instagram, a testament to the growing interest.

“Digitalism at British Art Fair brings together some of the most innovative artists working at the intersection of art and technology today. But more than that, it is an art movement in its own right — a new ‘ism’ in the story of art. At the same time, it recognises and reflects the long and rich history of digital arts, honouring the pioneers who laid the foundations while pushing the language forward into the present and future.”

— Rebekah Tolley

*Cristina Schek, The Seduction of Red Shoes Beneath the Water’s Surface, 2025, Archival Pigment Print, Digitalism edition of 5*

A Thriving Ecosystem for Digital Art in the UK

A unique combination of public, commercial, academic, and grassroots initiatives has sparked an explosion of creativity in the UK. The country’s legacy in digital art stretches back to the opening of the pioneering Institute of Contemporary Arts (ICA) in 1968, with its continuous support of experimental practices.

Recent highlights include:

Digital Democracies (2020–2022)
Tate Modern’s Electric Dreams: Art and Technology Before the Internet (2024–2025)
The Victoria and Albert Museum’s Digital Art Season (2024)

Grassroots and regional events also play a major role, from SXSW London (“a cultural catalyst and creative collision”) to Sonica Glasgow, Sussex’s Dreamy Place, Belfast’s RENDR Festival, and Peckham Digital.

Britain’s universities are leading the way with acclaimed courses such as The Slade’s BA Art and Technology, UCL’s MA in Digital Media, the Royal College of Art’s MA Digital Direction, and Goldsmiths’ BSc in Digital Arts Computing. The UK is also home to The Lumen Prize, one of the most prestigious international awards for digital art, as well as organizations including arebyte, FACT Liverpool, and central London’s immersive spaces Outernet, Frameless, and Lightroom.

*Space Burger, Jonathan Mitton, Augmented Reality Print*

Digitalism 2025 at British Art Fair

Following its successful debut in 2024, Digitalism returns to British Art Fair as a showcase of this creative energy. Spread across two top-floor spaces at Saatchi Gallery, the exhibition presents:

27 stands featuring more than 60 British and international digital artists working in the UK
A range of media, from AI, digital painting, sculpture, and photography to moving image, robotic sculpture, Augmented Reality (AR), and Virtual Reality (VR)
Curated immersive experiences produced by Rebekah Tolley
Specialist art dealerships offering guidance on collecting and displaying digital art

2025 Highlights

The Original Quantel Paintbox Artists

Adrian Wilson, Kim Mannes-Abbott, Micha Riss

Launched in 1981, Quantel’s Paintbox (£150,000 at the time) was the world’s most advanced digital image workstation. Its stylus-driven interface revolutionised digital creativity, enabling artists without coding backgrounds to experiment freely. Ten UK art colleges received Paintboxes in 1984, sparking a new wave of digital art. These pioneering works — now held in major collections like the V&A — will be shown together at Digitalism.

X New Worlds & William Greiner: Corvus

A surreal film and series of stills merging Greiner’s fascination with crows in folklore and myth with X New Worlds’ AI-driven explorations of dream states, memory, and the uncanny.

MA Gallery presents VitaliV: Schematism

Born in Odessa in 1957, VitaliV is a veteran of digital art. His style, Schematism, blends the clarity of architectural design with the emotional resonance of fine art. His pioneering multimedia career spans London’s 1990s underground scene to international recognition today.

Marco Conti Šikić (MCSK)

Trained in Rome and Paris, Šikić blends classical fine art with digital media, AI, and generative art. Highlights include DOMVS, his collaboration with Marina Abramović (The Conversation), and founding Code Green, a nonprofit merging art, Web3, and climate activism.

Aether Elf: Alien Forest

An Edinburgh-based artist whose shift to AI-assisted methods (due to chronic pain) has produced a wildly popular evolving universe of fungi and surreal beings, with a major social media following.

Jonathan Mitton at The WOWOW Gallery

Renowned holographic artist Mitton presents groundbreaking holograms, motorised “Time Machines,” and works from his provocative Hardcore Holography series.

Cristina Schek

London-based, Transylvanian-born Schek crafts surrealist-inspired digital montages. Awards include the 2025 Young Masters People’s Choice Award (First Prize) and a highly commended nod at the Rudolph Blume Foundation Acquisition Award.

Cem Hasimi

The Turkish-born artist and award-winning former art director returns to Digitalism. His digital art and animation have been exhibited worldwide, with a highlight solo show at Frameless London.

Matt Black Art

A London-based digital artist pioneering Synthography — merging text and AI photorealistic photography to tell visual stories.

Julien Durand (MJM)

The self-taught Reunion Island-born, LA-based artist merges photography, engineering, and AI. With an international exhibition record, he pushes the possibilities of AI-generated art.

Ruby Pluhar

Photographer and director known for striking couture and performance imagery, with clients including Givenchy, Dior, Alexander McQueen, and the Royal Opera House.

Ricardo Couto (AI TimeMachine)

His AI-based works shift between epic fantasy and cosmic surrealism, described as “fragments of thought transformed into immersive worlds.”

KWEL

Hong Kong–born, UK-based Nole Kwel (KWEL) presents works exploring the balance of our public and private selves through AI-generated hybrid imagery.

Siddhartha Kunti

A groundbreaking project on the digitisation of scent, combining advanced chemistry, 3D modelling, and nanotech to create digital sculptures that visitors can also smell.