“Creativity, Consistency, Curiosity”: Liora Laeticia’s Storyboarding Philosophy

Liora Laeticia is a Jakarta-based Indonesian storyboard artist and illustrator who brings stories to life through dynamic visual storytelling. Working across brand commercials, illustration, and narrative media, she focuses on translating scripts into clear, expressive sequences that guide how a scene unfolds on screen. Her projects have included work for companies like Chery, Shopee, and Antam. At the heart of her practice is a simple principle she calls the “3C”: creativity, consistency, and curiosity — values that shape the way she approaches every storyboard and visual narrative.