Di Lu on Duality, Emotional Memory, and the Courage to Let Work Get Messy

Di Lu is a visual designer working between Los Angeles and Beijing. Her practice sits at the intersection of design, culture, and storytelling, spanning typography, books, installations, and digital experiences. Moving between these two cities has shaped both her worldview and her visual language — one grounded in history, responsibility, and depth, the other fueled by experimentation, play, and creative risk. This constant negotiation between cultures shows up in work that feels poetic and emotional, yet bold and slightly off-balance.